The National Association of Realtor’s (NAR) 2020 Profile of Home Staging found its results from surveying its members. More than half of the Realtors® surveyed believe staging decreases the amount of time on the market, some were indifferent, and at least 8% said it has no real impact. What the

Research shows today’s typical home buyers are in their mid to late thirties, married, college-educated, and with a median household income of $87,500. These millennial buyers make up 42% of all buyers, and 77% of these first-time buyers attend more than one open house. Why is that important to you

Aladdin rubs his lamp, a fairy godmother waves her wand, Dorothy clicks her heels together . . . and magically dreams come true. Professional stagers are expected to create magic as well, but we don’t have wands, lamps, or red shoes. (OK, we might have red shoes.) Stagers are expected

How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. Click here to read the full article (PDF)

The professional services website is evolving … and quickly. Gone are the days of the online brochure — a few pages describing your services and touting your firm’s greatness. In today’s market, your website is your most powerful marketing tool. Or least it should be. Meet your new best friend,