The professional services website is evolving … and quickly. Gone are the days of the online brochure — a few pages describing your services and touting your firm’s greatness. In today’s market, your website is your most powerful marketing tool. Or least it should be.
Meet your new best friend, the Lead Generating Website. This next evolution in professional services marketing is not just a design and a launch date. Rather, it is an entire approach to generating new business. While competitors continue paying advertising dollars out their noses, maybe it’s time for your firm to embrace the concept of inbound lead generation. Create a website so great that your clients come to you.