Stacy Esser's passion for real estate sales is matched only by her love of fashion and marketing. The merger of those talents has created a uniquely effective "secret weapon" that she deploys to help distinguish her clients' homes from the competition, bring motivated buyers to the table faster and maximize selling prices.

This veteran agent recently was certified as a staging professional, meaning she is now trained and qualified to help her clients enhance the appearance of their homes to secure the highest selling price in the shortest time.

Certified Staging Professionals utilize "lifestyle selling" techniques to merchandize homes, according to Stacy. "Staging goes beyond addressing the usual repairs and clutter," she said. "I know how to identify and exceed buyers' expectations. My goal is to make your house appeal to the broadest spectrum of potential buyers."

The Real Estate Staging Association reports that staged homes spend nearly 90 percent less time on the market than non-staged homes and command maximum selling prices.

"Considering that 78 percent of buyers already have made up their minds †based on location and size ‚¬ before they actually step foot in the home of their dreams, you can appreciate how critically important it is for sellers to create effective first impressions," she said.

Prior to joining Prominent Properties Sotheby's International Realty, Stacy was a top producer, negotiator and senior sales and marketing executive for several major fashion companies. After attaining the rank of president of sales, she left the fashion industry to launch her real estate career.

Thanks to Stacy's experience as a sales executive, she is skilled at negotiating real estate deals to the advantage of her clients. Once I become your personal agent, I will identify your real estate goals and implement a comprehensive sales and marketing plan to help you achieve them, she said.

Stacy's confidence and integrity set her apart. Her highly successful real estate career has been built on professionalism and providing quality, reliable service to her clients. I am committed to establishing long-term relationships founded on communication, trust and mutual respect," she said.

As someone who moved with her husband and two boys from New York City to the New Jersey suburbs, Stacy understands how to make such a transition smoothly. Now a Tenafly resident, she is active in her community through her work for the Jewish Community Center and the public schools.

Eastern Bergen County, including Englewood, Englewood Cliffs, Tenafly, Cresskill, Closter, Demovest, Alpine, Rivervale, Harrington Park